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Proposal for Business Strategy of Newly Established Company
Šesták, Ondřej ; Chlebovský, Vít (oponent) ; Zich, Robert (vedoucí práce)
In the 21st century in the heart of Europe, there is a number of people with significant difficulties to get shoes that would fit them. This is not a case of a very special need but a reality for at least girls and women with footwear sized 43 and larger. The Master’s Thesis deals with this situation in a business perspective and offers a potential solution in a form of a business strategy for a newly established firm. The proposed business strategy can serve as one of materials for decision-making regarding entering the market with a new business.

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